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Seven Women-Owned Businesses in Wauwatosa

Here in Wauwatosa, we’re extremely proud of the countless small, local businesses that fill our city with charm and magic. 

Many of these shops are women-owned and operated and, with Women’s History Month and International Women’s Day both falling in March, we’re sharing the stories of the strong women who own businesses within our five dynamic districts.

Flower Lady Tosa

What you’ll find: An array of impeccably-arranged fresh flowers, vintage items, occasional furniture, home decor, original artwork (including Deb’s personal creations), greeting cards, unique gifts, jewelry, natural botanicals, and more!

The Owner: Deb Fowler

Her Story: Deb attributes her lifelong passion for art, design, and nature to her Grandmother, Phyllis, who she describes as the embodiment of Mother Nature. By the third grade, her vision of owning her own store to sell her art and handmade objects came into focus. 

After receiving a Bachelor of Fine Arts degree from Milwaukee Institute of Art & Design, she worked as a graphic designer, but was ready to artistically challenge herself further. She then tested her botanical creations at Wauwatosa’s green market, where her one-of-a-kind wreaths, arrangements, and fresh florals sold-out weekly — this success springboarded the opening of The Flower Lady on Harwood Avenue, her original tiny flower shop.

Since 1994, Deb and The Flower Lady have helped the community mark life’s special occasions — big and small — through generations.

Heinsight Leather

What you’ll find: Custom leather offerings, leather alteration and repair, selection of jackets, shearlings, fur accessories, handbags, and more!

The Owner: Cindy Hein

Her Story: It all started in the 1980s when Cindy was doing tailoring, alterations, and custom bridal out of her own home. She went on to study costuming in the theater department at the University of Wisconsin Milwaukee, and worked with a leather designer who taught her the ins and outs of sewing with leather — that’s when she became hooked. 

Heinsight opened in Wauwatosa in 1997 where all the work is done on-premise with Cindy’s Labradoodle, Maggie, keeping a close eye on the daily operations.

Indulgence Chocolatiers

What you’ll find: Chocolate confections, ice cream, and an array of decadent toppings created by their chocolatiers.

The Owner: Julie Waterman

Her Story: Julie’s journey began as she was studying music education in college. When she took a backpacking trip through Europe, she quickly became impressed by the quality and presentation she found abroad. Her professional ambitions quickly pivoted for good. 

In 2007, Julie opened Indulgence Chocolatiers as its only employee. Today, Julie owns three retail locations to showcase her love for upscale alternatives to traditional old-fashioned candy shops.

La Tarte

What you’ll find: Sweet treats, coffee, and unique gifts.

The Owner: Liz LeFevre

Her Story: Merry founded La Tarte in 1990 when she began supplying upscale groceries in the Milwaukee area with her signature Granny Apple pie, dessert bars, and cookies. 

In 1995, she moved her business from its Brookfield school kitchen location to its present location in the Hyde Park neighborhood of Wauwatosa. This move gave Merry a small storefront cafe where she could offer her pastries, espresso drinks, soups, pottery made by her sister, Barb, and more.

Since then, Liz LeFevre purchased La Tarte after 12 years of working for Merry, and has now owned the bakery for over 7 years. Liz grew up baking with her family and also has a degree in culinary arts from Johnson & Wales University in Providence, RI.

Mooi

What you’ll find: An array of personal care products, soaps, candles, cards, clothing, and more! 

The Owner: Carolyn Goris

Her Story: Carolyn started out creating window designs and visual merchandising for local shops around the Milwaukee area, which is where she found the opportunity to bring her own vision to life. 

On Thanksgiving in 2019, Caroyln opened Mooi’s doors with the help of her family. Her mother, Mary Goris, often helps out during store hours, and her daughters help out on the creative side behind the scenes. It’s certainly a family affair!

The Village Cheese Shop 

What you’ll find: An endless variety of cheese, hand-selected wine, fine meats, and gourmet accompaniments

The Owner: Sabina Magyar

Her Story: Sabina’s deep knowledge of food, wine, and cheese stems from her travels through Budapest and Tuscany, as well as her work in New York for Michael Skurnik Wines. 

She continued her education of cheese at Murray’s and Bedford Cheese Shop while cutting cheese at Blue Apron and the Park Slope Food Co-op in Brooklyn. 

With her extensive knowledge and training, Sabina is now among the recipients of the American Cheese Society Certified Cheese Professionals (ACS,CCP) and brings her expertise and passion for European-style cheese to her shop in Tosa Village.

Hyde Park MKE

What you’ll find: Women’s clothing, accessories, and gifts, as well as tailoring and dry cleaning services

The Owner: Sydney Sanger

Her Story: Sydney’s grandfather originally owned Hyde Park since 1960 and passed down the family business to Sydney in 2014. 

Since then, she’s been hard at work turning the once tailor and dry-clean-only business into a women’s clothing, accessory, and gift shop.

 

Other Women-Owned Businesses 

Beauty Mark Hair Salon by Keely Glorioso

Black Twig Bakery by Julia Block & Chelsea Zweig

Cafe Blue by Carly Yiannackopoulos

Clara Healing Institute by Kristin Belkofer

Fancy Pants Pet Salon by Erin Hennen

Firefly Tosa by Vesna Madunic

Front Runner Chiropractic by Dr. Beth Ringwelski

Giltee MKE by Lisa Gilson

Legacy Gym MKE by Brittany Holterman

Miss Molly’s Cafe by Molly Sullivan

Paulina Esthetics Boutique by Kelly Abad

Plate Pleasures Eatery by Mia Redmond

PowerCycle Wauwatosa by Kayla Jo Vogds

Salamander by Leslie Matson & Chelsea Shapiro

Seva Therapeutic Massage by Leah Noel

The Little Read Book by Linda Burg

The Ruby Tap by Brooke Boomer, Sarah Nelson & Dan Nelson

Tosa Yoga by Melanie Landgraf

Yo Mama! by Becker Berger

Know of a Wauwatosa woman-owned business that we missed? Email us at [email protected] to let us know!

Discover Wauwatosa wants to ensure you have a safe and healthy travel experience. Learn more about where to stay, where to eat, and things to do while you’re here in Wauwatosa. 

Due to the coronavirus pandemic, please check the local hotel and travel restrictions and retail and restaurant hours/menus before you go.

Header photo courtesy of @culturecheese and @tosacheese