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Small Business Saturday Your Way Through Tosa

lady holding plant at the Flower Lady Wauwatosa

While we celebrate and cherish our Wauwatosa small businesses all year long, Small Business Saturday is a day to wholeheartedly support shop owners and allow our community to thrive. Local owners and friendly employees truly add that extra sprinkle of Tosa magic to our town, and we can’t wait for you to experience it for yourself. With so many small shops and local businesses scattered throughout Wauwatosa, you’ll find everything you’re looking for, including local cheeses, peanut brittle, retro toys, mountain bikes and more. Plus, you may not even realize you’re supporting small businesses when you stop in to your favorite local coffee shop or tasty bakery for a treat

Small shops are everywhere in our community and you can still support most of these businesses from a distance by using their curbside pick-up or shopping on their store website. 

If you are planning a visit for the holiday weekend, we invite you to safely explore our five dynamic districts to discover and support Wauwatosa’s small businesses.

The Village

Get lost in endless options of small businesses in The Village, a thriving commercial district located in the heart of Tosa. Park the car (in any of our free parking lots), window shop around, and stop into countless stores to find whatever you’re on the hunt for (and items you didn’t know you needed!).

Find the latest clothing and accessory trends from local shopping boutiques. Salamander boutique constantly gets new items in stock (cue trendy and cozy garments for the cold weather!). 

Snatch an adorable matching hat and gloves combination for someone on your holiday list or for yourself! The owners of The Flannel Fox hand-select each item in their shop from local artisans so you leave their shop knowing your purchase helped support other small businesses from the area. Set up a private shopping appointment or arrange curbside pick-up to safely shop small. 

Also located in Tosa Village, stop by The Flower Lady where you can shop stunning and fresh flower arrangements and an assortment of gifts from local, handmade jewelry to holiday decor — All available for curbside pick-up! Magpie Jewelry & Metal Studio also sells a selection of unique, artisan jewelry and gifts.

If you’re looking to support small shops in the business of self-care, check out Cream City Soap Company and Mooi. Cream City Soap Company offers contactless curbside pick-up on handcrafted aromatherapy products from raw, fresh materials, and Mooi has a collection of seasonally-scented candles, signs with motivational quotes, and bath bombs.

East Tosa

With local businesses and restaurants, our East Tosa district gives off classic Main Street vibes. You can find Stock House Brewing, a casual brewpub with an outdoor patio that sells 4-pack cans to-go. Feel free to mix and match to create a combination that’s perfect for you. 

With curbside pick-up and drop-off options, Johnson’s Cycle & Fitness is another awesome find that specializes in bike repair and maintenance. You can also find pedal-oriented fitness equipment, clothing, and accessories to shop small without purchasing a brand new bike!


When you discover MidTown Tosa, you’ll find roughly 50 locally-owned businesses and shops, including Wisconsin Garden & Pet Supply and Candy Bouquet, with many more on the way! 

Wisconsin Garden & Pet Supply is a family-owned operation that offers fast, friendly service and expert advice. Open since 1953, this longtime garden and lawn center also sells pet supplies, home decor and gifts. 

The perfect place to find the ‘any occasion’ gift, Candy Bouquet sells arrangements with a modern twist on traditional gifts and features your choice of gourmet chocolate, bite-size candy bars, or fruit-flavored bonbons — All available for curbside pick-up.

68th & Wells

Our 68th & Wells district is an adorable area with local bakeries, a local chocolate store, and a coffee shop. A stop at Simma’s Bakery is a must for their famous, award-winning Wisconsin cheesecake. Call ahead of time, pre-pay for your delicious treats, and carry-out curbside.

It also features a family-owned toy store, Ruckus & Glee, which offers private appointments so you safely shop the entire store. Rose’s Flower Shop is right across the street and offers fresh bouquets, contemporary arrangements and more. Order online and send to loved ones this holiday season.

Discover Wauwatosa wants to ensure you have a safe and healthy travel experience. Learn more about where to stay, where to eat, and things to do while you’re here in Wauwatosa. 

Due to the coronavirus pandemic, please check local hotel and travel restrictions and retail and restaurant hours/menus before you go.

Header photo courtesy of @theflowerladytosa

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